From stalled to scalable: fixing sales for mid-sized B2Bs
The common mid-market problem
When more effort stops delivering more results.
You might relate if your sales team is doing more—but closing less.
Here’s what we often see in mid-sized B2B companies:
- Your sales team is active but not effective.
Your pipeline is full, but deals are stuck or not progressing. - Revenue has plateaued, despite more effort.
You keep pushing, but the top line stays flat. - Margins are eroding from chasing the wrong customers.
Low-margin deals and price-driven buyers dominate your forecast. - Your CRM is full, but your forecast isn’t accurate.
You track a lot, but you can’t predict with confidence. - Training hasn’t translated into real behavior change.
Your team knows what to do but struggles to apply it consistently.
What we fix in mid-sized B2B sales teams
Stop doing more. Start doing what matters.
At Ezo, we help you break the cycle of “more effort, same result” by building a high-performance sales system that focuses on profitability, not just activity.
Here’s how we help you transform your sales function:
From Volume to Value
We help your team stop chasing low-margin deals and start focusing on the customers and offers that truly impact your bottom line.
Real Sales Execution
We work side by side with your team to transform daily habits and behaviors. This is not about adding more training. It is about making real change stick.
Strategic Sales Alignment
We align your leadership, sales, and marketing teams around clear priorities and shared objectives so everyone moves in the same direction.
Efficiency Overload Relief
We streamline workflows and remove low-value tasks so your sales team can actually focus on selling instead of reporting and attending endless meetings.
Velocity and Profitability Optimization
Using the Sales Velocity Equation, we help you improve all key revenue drivers: deal size, win rate, sales cycle time, and deal flow.
Results our B2B clients see
Real change. Measurable impact.
Our mid-sized B2B clients see more than just activity. They see results that matter.
Increased profit per sale, not just more volume
Your team focuses on selling smarter, protecting margins, and choosing the right deals.
Smarter sales teams with less friction
Sales conversations flow better, customer qualification improves, and the team’s energy is focused on the right opportunities.
Pricing and packaging strategies that protect margin
You stop eroding value with discounts and start defending your profitability with confidence.
Real behavior change, not just more training sessions
Your team applies the right behaviors consistently, not just in training but in the field.
Sales operations aligned with leadership strategy
Your sales engine runs in sync with your business goals, supported by simple, effective processes.
Why mid-sized B2B companies choose Ezo?
Why Ezo works when others don’t.
Mid-sized B2B companies choose Ezo because we focus on what makes change last.
Execution First
We don’t just design strategies. We work with your teams to execute them, side by side, until they stick.
Shared Success
Our compensation is tied to your results. We only win if you do.
Clarity and Accountability
We bring clear methods, aligned processes, and real-world tools that make people responsible and capable.
Ready to scale without the stall?
Let’s redesign your sales strategy to focus on what matters most: profitable, sustainable growth.
We can help you build a sales engine that delivers real results, not just more reports and meetings.