Sales leaders all face the same moment at some point. The teams are capable.The tools are in place.Activity is high. Yet something doesn’t hold. Results become volatile.Forecasts lose reliability.Pressure increases.The same deals keep coming back to the table. The reflex is predictable. Add a tool.Tighten the process.Push activity.Raise targets. These responses are rational.They are also, […]

Most people still judge a sales organization by its results. Quota attainment. Year over year growth. Big wins on the board. Pipeline coverage. These numbers matter. Of course they do. But they tell you what happened. Not why it happened. And when leaders manage only what happened, they eventually lose control of what will happen next. The […]

There is a moment in the life of a company when everything appears to work. Clients come in.Meetings flow.The founder closes deals.Revenue grows. From the outside, everything seems smooth.From the inside, everything relies on one person. The founder’s intuition.Their instincts.Their ability to create the spark.Their experience. It is a powerful engine.But also a silent trap. […]

Why the Most Effective Selling Behaviors Look Like the Opposite of Selling Sales is full of contradictions. On the surface, the craft seems simple. You have something to offer and someone else might need it. Yet the moment we step into the role of seller, everything becomes blurry. Logic stops behaving logically. Human behavior starts […]

In every B2B company I meet, there is a slide somewhere called “Our Ideal Customer Profile.”It usually looks great: clear bullet points, a few fancy segmentation charts, and maybe a persona picture for style. But here is the truth:An Ideal Customer Profile that lives in a presentation deck does not create any performance. It creates […]

In most B2B companies, the main question is growth.But there is an even more fundamental one: should everything really grow? What limits commercial performance is not always a lack of effort, leads, or tools.It is often a lack of selectivity. Selectivity, the forgotten foundation of commerce Since the earliest forms of trade, commerce has never […]

How to Become More Selective: The Forgotten Skill of Commercial Performance In most B2B companies today, the main question is growth.But there’s a more fundamental one: should everything really grow? Because what limits commercial performance isn’t always a lack of effort, leads, or tools.It’s often a lack of selectivity. Selectivity — the forgotten foundation of […]

le problème de la gestion par les résultats La plupart des équipes commerciales sont pilotées par les résultats : chiffre d’affaires, marge, croissance. Mais les résultats sont une conséquence, pas une cause. On peut fêter un bon trimestre… tout en se dirigeant droit dans le mur. Car les résultats montrent le passé. La vélocité montre […]