In the fast-paced world of sales, where every interaction is a chance to make a lasting impression, mastering the art of coaching can be the game-changer. Beyond mere transactions, it’s about forging genuine connections, guiding customers, and transforming lives. At the heart of this transformative journey lie two fundamental pillars: awareness of the customer and […]

  In the fast-paced world of sales, the phrase “selling is helping” has been a mantra echoed in sales training sessions, motivational speeches, and self-help books. But is it just a catchy phrase, or is there a deeper truth behind these words? Let’s unravel the layers and explore the concept of selling as a journey […]

In the fast-paced world of sales, where unpredictability reigns supreme and every deal hangs on the balance of a multitude of factors, the conventional wisdom often peddled is that selling is helping. But is it really as simple as that? Is the act of selling truly synonymous with aiding others, or is there a deeper, […]

This week, I had the privilege of visiting a quaint little theatre in Lyon, with only fifty seats. The purpose of my visit was to explore the intriguing similarities between two seemingly different professions: acting and selling. During my time there, one particular insight stood out, shared by the director. In this small theatre, survival […]

In the world of sales, there exists a curious paradox: a seller can meticulously follow every rule, employ every technique, and still find themselves unable to close the deal. Conversely, a seller could seemingly fumble at every turn and yet emerge victorious, clinching the deal against all odds. How can this be? The answer lies […]

In the ever-evolving world of sales, businesses often resort to compartmentalization as a means to streamline processes and improve efficiency. While this approach does have its merits, it can also inadvertently contribute to the mechanization of sales, leading individuals to forget the very essence of commerce. In essence, compartmentalization divides the sales process into specialized […]

During the summer break, along with a discussion with a friend, I said that I did not like to say “if” in general and preferred to take things as they were. Then, she told me about the poem by Rudyard Kipling, “If”. I have never heard about it before. I searched for and loved it. […]

“What if…Without sounding too philosophical, I wanted to highlight one thing. When speaking of sales and business, I see a lot of people thinking and mentioning work-life balance. I strongly disagree with that. To me, we don’t have work-life and private life; we have one life.Well… it sounds nice, but what exactly does it practically […]

Business Outcome Although it may seem obvious, I realize that people in business often lose sight of the actual business outcome, ironically. Even those who believe they have it, often confuse the business outcome with business output. Allow me to explain. I was recently with a group of individuals focusing on the coaching competencies of […]