The Augmented Consulting™
Execute your strategy with your customers through our innovative approach
It’s not just about selling more. It’s about selling smarter
At Ezo, we help B2B mid-sized companies and scale-ups boost profitability through commercial excellence by improving the quality of revenue, not just the quantity.
Our approach goes beyond traditional sales optimization.
We focus on front-end sales profitability, by analyzing not just what you sell, but to whom and at what true cost.
We help you uncover what your financials don’t show, so you can make smarter, more profitable decisions at every commercial level.
Imagine this:
You’re selling the same product, at the same price, to two different customers.
On paper, the margins look identical.
But one customer is smooth to deal with, while the other drains your team’s time and energy with endless requests, follow-ups, and complications.
Those hidden operational costs? They silently eat into your real profit.
This isn’t a theoretical model. It’s a practical tool embedded in your day-to-day operations.
Your real profit isn’t just in your margin. It’s in your effort
At Ezo, we go beyond traditional sales optimization.
We help you see what your financial reporting hides: the operational effort it takes to win, serve, and retain each customer.
Because not all revenue is equal.
By assigning an effort-based cost to each client and product combination, we reveal the true profitability of your business activities.
This method is powered by what we call the Difficult Customer Factor.
It allows you to:
- Identify your most profitable customers
- Spot those who cost you more than they bring
- Adjust pricing based on effort, not just market
- Equip your CRM with profitability scores
- Guide your sales and marketing decisions with clarity
The 4 Phases of Augmented Consulting™
We don’t just design strategy. We help you execute it. At Ezo, we act as an operating partner, not a consultant with a slide deck.
Our Augmented Consulting™ approach is structured in four clear phases. It’s designed to be practical, hands-on, and collaborative from day one.
1. Discovery
We listen. We question. We dive into your data and shadow your teams to understand your real challenges and hidden profit leaks.
2. Co-Develop
We build the roadmap with you. Aligned with your context, your goals, and your team’s reality.
3. Deliver
We work side by side with your people. We run workshops, embed tools, coach actions, and make change stick.
4. Value Sharing
We win when you win. Our success-based remuneration ensures we’re focused on delivering measurable impact.
What Augmented Consulting looks like in real life
No playbook. No theory. Just a team that works with yours.
You’re not signing up for a massive transformation project. It starts simple, we get curious.
We begin with a short discovery phase.
We conduct interviews, shadow your sales team, and deep-dive into your data to understand how your business really runs — and where profit silently leaks.
We don’t come with a template playbook.
We bring questions, not answers. An open mind, not a prepackaged solution.
Step 1. We get curious
- We listen. We shadow. We map your sales reality
- We explore your pipeline and customer data
- We look for patterns, pressure points, and hidden cost leaks
Step 2. We co-build
Together, we identify:
- Which customers are ideal
- Which deals should never have been signed
- What pricing levers are missing
- What’s burning your sales team’s energy for no value
We build a practical roadmap with your leadership and frontline teams
Step 3. We stay to execute
- Pricing workshops with your team
- Profitability scoring embedded in your CRM
- Coaching conversations based on effort vs. value
- Adjusting incentives and routines so the model sticks
And yes, we share the risk
You don’t pay us like a supplier.
Part of our compensation is success-based, we only win if you do.